Who we are

Floreo9 was founded by Deon Flowers, whose passion for intentional self care began with handcrafted beard oils made in small batches at home. What started as a personal ritual evolved into a sensory collection of body butters, conditioning oils, and skin essentials rooted in heritage, texture, and the art of flourishing.

Inspired by Belize and the meaning behind “Sub Umbra Floreo,” Under the Shade I Flourish, the brand reflects resilience, protection, and growth. Every product is blended by hand with care, patience, and purpose.

Behind the scenes, Floreo9 is supported by William Lockhart, who oversees brand development, creative direction, and operational strategy. Together, they built Floreo9 as both a craft and a vision, merging formulation with storytelling to create a genderless self care experience designed to nourish all skin and allow everyone to flourish.